Sven Steger is an innovator who uniquely melds art and technology. His company, Life of Media, offers both conventional video productions as well as stunning AI-driven content.
This pro model goggle features two lenses - a dark smoke Zeiss lens for bright summer days and a clear lens for sessions at night in the snow park. It also has Sven's signature on the strap.
Cameras
Cameras have long been a staple of the media industry. From the boxy digital cameras invented by Steven Sasson for Kodak, to today’s high-quality smartphones, cameras are a crucial part of the media landscape. When combined with social media, it’s no wonder that people can easily share images captured by cameras with the world. This has led to a change in the way people consume news and information, with some questioning the ethics of this phenomenon.
With the advent of multiformat and multipurpose cameras that are capable of capturing 2K, 4K and even 8K, media transmission has become faster than ever. This has also helped to propel the exploding popularity of live streaming on platforms like Facebook and Twitter, allowing for media to be shared in almost real-time.
Lenses
Lenses are optical devices that create an image on a surface. The physics behind this process is complex, but a simple explanation is as follows:
When light rays pass through a lens at the same angle as the focal plane of the lens (S1 = 0, S2 = 0), they form a virtual image on a screen that appears to be at a distance of S2 from the actual object. This is called magnification.
Many lenses incorporate computer chips and encoders that report lens metadata, such as the make and model, serial number, focus setting, and aperture setting, on a frame-by-frame basis. This information is important for camera assistants, cinematographers, and visual-effects artists who use the images produced by their cameras. Lens metadata can also be used by postproduction software to correct and enhance images.
Flashes
The light created by a flash can be used to add contrast and shape a subject, but it can also create mood. In the daytime, working with natural lighting is easy -- just find a spot without direct sunlight and use your flash to underexpose it.
Using flash for photojournalism is tricky because it can be obtrusive and requires planning. But, as Fabio explains, there are some simple ways to use flash creatively to capture the decisive moment.
Flash was originally designed for vector graphics, a type of image that uses program code to represent shapes rather than pixels. As videos became more common, Macromedia needed to add features that allowed Flash to play video. To do this, they developed a programming language called AGAL to allow developers to pass manual commands to the GPU.
Bags
Bags are a fundamental tool for transferring and storing digital collections. They are simple, flexible and scalable for both large-scale and small collections. The Library is working to develop new browser-based tools for transferring bags that are more efficient than current manual UNIX commands.
Bag designs often reflect cultural tastes and practical needs. Many handbag companies have an international presence, and their production strategies are influenced by consumer demand for unique styles and customizability.
Sven Steger has a long-standing interest in Japanese contemporary culture and leads an international research project on ‘Timing day and night’, which analyses how premodern Japanians used zodiacs, temple bells, animal behaviour, and plant cycles to co-ordinate daily activities. She is a founding member of the Japan Anthropology Workshop and is on the editorial boards of the Bochumer Jahrbuch zur Ostasienforschung and the Vienna Journal of East Asian Studies.
Accessories
Aside from their functional role, accessories have a great aesthetic impact. For example, a well-chosen belt can transform a casual outfit into a formal look. Likewise, a well-placed lamp can transform an ordinary room into a more vibrant and energetic space.
The media industry is a dynamic field that offers many career options. From disseminating crucial news to capturing the zeitgeist, there is sure to be a position that fits your unique skills and ambitions.
By learning how to use accessories effectively, you can increase your brand's visibility and enhance your user experience. Whether it's Nike's swoosh-adorned caps or Ralph Lauren's classic polo shirts, accessories are your brand's silent ambassadors that communicate your identity to customers. This can help you boost sales and build loyalty with your target audience.
